356 Club 2010

Summer 2010

356Club Summer2010

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Issue 4 / 2014


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 The Santa Barbara Region PCA RUF (Retired & Unemployed Folks) stopped by for a shop tour.

 EM-Auspuff articlepage

We appreciate your visit and the opportunity to illustrate our Southern California history.

Click to download PDF of article from Der Auspuff --> 



Auto Motor und Sport

March 2016

Our friends from German magazine Auto Motor und Sport gave us some wonderful coverage for their audience in the fatherland who are hungry for news about the Porsche 356 Outlaw.

EM-AutoMotorSport articlepage

View PDF of print issue

Visit article on web site (German) -->  



 AutoBlog has expressed their opinion of the Emory Outlaw. See what they said…

 EM-Autoblog articlepage


"The black lacquer badge affixed to this 1964 Porsche 356 Cabriolet has two words on it: "356 Outlaws." When it was first produced by a jeweler in the 1980s for the Emory family, the word "Outlaw" was a term of pride only meaningful to the father-and-son team that were building these custom Porsches. Outside of their Orange County garage, the Outlaws attracted less respect than outlaw humans."

Continue to full article on AutoBlog --> 




Automobile road-tests and reviews cars. See what they said about ours:

EM-Automobile articlepage

"The tach’s needle dances as I urge the reformed Porsche 356 through North Hollywood’s congested streets. “Leno’s shop is over there,” Rod Emory tells me, and my thoughts stray from the 356’s sensations to the stories both Emory and the sultan of car collectors, Jay Leno, could tell about car-culture history. Rod’s grandfather was part of the original SoCal hot-rod era and the modified-car scene, a tradition passed down to his grandson."

Continue to the full article on Automobile -->


We've been thumbing through the pages of AutoWeek since we can remember. They wanted to drive an Outlaw. Here's their thoughts on the matter:

EM-Autoweek articlepage



"If you believe that original Porsches are gifts from on high handed down to us mere mortals to ogle, worship and only drive under the most controlled of conditions and even then with latex gloves and moisture barricades around the driver’s seat, then what you see here is an outrage. If, however, you think that cars are fun to drive and that you can modify them to make them even more fun, well then, this is the greatest thing since the invention of the aluminum forged wheel."

Continue to the full article on AutoWeek -->>

AutoWeek 356SL

356/2 063 is a significant car in the pantheon of Porsche Motorsport. AutoWeek put pen to paper:

EM-AW-11-14-16 356SL-1


Download a PDF of the article here -->>>

AutoWeek Brilliance

We've been thumbing through the pages of AutoWeek since we can remember. AutoWeek has been eyeballing our cars for some time, too. Here's their take on what we do:

EM-Autoweek articlepage2


Download the article pdf ->>

Bil Magasinet

October 2016

Our friends from Denmark's Bil Magasinet paid us a visit earlier this year to get a little Outlaw flavor for their very classy magazine on the automotive industry.

Bil Okt-2016 Page 1

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December 2017

When Europe's automotive press calls, we answer. Switzerland's Blick dedicated a few electrons to our Outlaws and Specials. We hope to go there some day ;-)

Blick web1



Bloomberg Pursuits

Bloomberg Pursuits visited our workshop in August to capture how we do what we love to do.

 EM-Bloomberg articlepage

"To enjoy certain objects of luxury today, you must be a bit of a sadist. 

You must be willing to pay enough so that it hurts a little to swallow the fee. You must be willing to endure a waiting period (weeks? years?) stretched taut between the moment of desire and the moment you acquire the object that prompts it. 

An Hermès Birkin, a Patek Philippe split-second chronograph, a 1998 Krug Clos d’Ambonnay. The hurdles to obtaining them lend to the ecstasy of their possession. So it is when you finally drive your Emory Porsche Outlaw."

Continue to full article on Bloomberg Business --> 




Issue 632 / March 2015


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Car & Driver

Car & Driver mashed up some fine words about the restoration of 356/2-063 conducted by Rod Emory and Emory Motorsports



"In 1951, Porsche made its first appearance at the 24 Hours of Le Mans, winning the 1.1-liter class with the 356 SL you see above. It previewed Porsche's dominance of therace for decades to come. Today, it appears just as it did at the famous French circuit,but that wasn't always the case.

After Le Mans, Porsche actually sold this 356 to American privateers who raced itthroughout the 1950s. First, its livery was changed, then someone chopped its roof offto turn it into a Speedster. And its provenance wasn't well documented, leading the car to fly under the radar for years."

Continue to full article on Car & Driver --> 



Classic Driver

 Classic Driver gave us some quality ink in their widely read site.

 EM-ClassicDriver articlepage

"When Rod Emory and his father started modifying Porsche 356s in the late 1980s, a time when pristine, concours-ready classics were enjoying immense popularity, they were deemed outlaws. More than two decades and some 150 cars later, the term has come to epitomise a burgeoning counter-culture…"

Continue to full article on Classic Driver --> 



Classic Porsche

 Classic Porsche has been wanting to visit the shop for some time. We also gave them a sneak peek into the process of restoring the 356 SL.


Download Classic Porsche article here -->> 



Excellence 1999

April 1999

Excellence 4-1999

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Excellence 2013

September 2013

Excellence 9-2013

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Excellence 2016

November 2016

EM-Excellence 11-2016-cover

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Flat Sixes @ Pebble

Flat Sixes is all about Porsche. They study, they shoot, they write and they know good from bad. They were in attendance at the 2016 Monterey Car Week and this was their take on the coolest stuff there:

EM-FlatSixes Pebble2016


"This car was Porsche's very first Le Mans victor in the 1951 1.1 liter class. It finished 20th overall at an average of just over 70 miles per hour. In 1952 the car was shipped to the US where it's first race was the Pebble Beach event that year. By that time, the owner had cut the roof off to create a roadster-style racer. The painstaking restoration was recently completed with the intent of showing it at the Pebble Beach Concours."

Continue to the full article on Flat Sixes -->


 Forbes stopped by in June and drove our cars to understand why these are not your typical Porsche 356s.

 EM-Forbes articlepage

"Emory Motorsports builds exquisitely evolved “Outlaw” 356 Porsches that deliver the authentic immediacy of a 1950s sports car, but with the power, brakes, handling, and ease of ownership a stock 356 cannot match. To date, Rod Emory and his father, Gary, have built about one hundred Outlaw and Emory Special 356s."

Continue to full article on Forbes --> 



Gear Patrol

Gear Patrol curates cool content for the adventurous minded. They stopped in and went for a drive:

EM-GearPatrol articlepage


"Rod Emory lays out three rear trailing arms on the concrete floor in his shop in North Hollywood, California. The man is making a point. Farthest from us is an untouched, stock arm from a late-’60s 911. Next is the same arm, but with a few chunks sheared off and the edges left jagged. Nearest to us is an identical arm, but remodeled with gleaming, fresh welds, customized to fit the shop’s newest creation. These parts form an Emory Motorsports evolutionary chart that demonstrates their philosophy: honor the history of the past, but embrace the performance of the present."

Continue to the full article on Gear Patrol -->

Gestalten - The Drive

Emory Motorsports' Outlaws are featured in a new book by specialty publisher Gestalten called "The Drive." Click the images or follow this link to their web site to place an order for this coffee-table quality book. Release date will be in June of 2016.

Gestalten cover

Gestalten page sm


Highway Earth

Evan Klein photographs cars. Old, new — it don't matter. He included us in the 2016 edition of Highway Earth car show and magazine. Click through the PDF version of the magazine to see his uniqe images of our shop and cars.




Jalopy Journal

 Jalopy Journal had a slow day at the end of 2015. Here are the fumes…

Jalopy Journal story on Emory Motorsports and Valley Custom Shop 


"Slow day on a slow/short week… So, I thought I would bring you something a bit off topic. You remember Rod Emory, right? If not, he’s the grandson of Neil Emory – the legendary man behind Valley Custom and a number of history’s most important custom cars. I wrote about Neil and his descendant, Rod, a few years back. "

Continue to full article on Jalopy Journal --> 



Maggs On Media

Jeremy Maggs of ENCA.com caught up with us at the 2017 Cannes Lions Festival of Creativity for a chat about craftsmanship in the digital age.





November 2016

Maxim pulled the curtain back on the Emory workshop to give its readers an inside look at a Porsche 356 for the connoisseur.


View PDF of the article from the print issue

The web version of the article can be found here -->>>



Issue 17 / Autumn 2015

Motorhead 17 Autumn 2015article

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Petersen Museum

The Petersen Museum here in Los Angeles has one of the most notable collections of cars in the world. It's a wonderful place to visit, but on this day, they visited us here in our workshop. Have a listen to the podcast using the links below.

EM-Petersen-CarStories articlepage

"He was five years old when his dad, Gary, first asked if he wanted to drive. The golden Pismo Beach dunes rolled before him, but all he saw was a Baja Bug. It was in fact, the first Baja Bug ever. He climbed in, dad stuck a cushy pillow behind him, and he popped the clutch and stalled. The rest of the weekend was spent figuring out how to shift and driving it up and down the sandy dunes."

Click through to the full article and podcast at the Petersen Museum -->

Petrolicious Interview

Petrolicious celebrates cool car culture. We made the cut:



"Tucked away on a nondescript industrial block in North Hollywood, California is a parking lot without a sign, behind a gate with no marking. Driving through this gate and about eight spots down on the left is a small door (with an even smaller sign) that reads “EMORY Motorsports”. Open this door and you’ll be greeted by a man named Rod Emory, whose handshake is as strong as his smile."

Continue to full article on Petrolicious --> 

 See also their article on the 1960 Emory Outlaw Roadster -->



Porsche Post

Our friends at the Porsche Club of Great Britain ventured across the pond to check in on the Yanks who mod 356s.

Porsche Club GB Porsche Post

Read the full article -->>


Road & Track

 Car & Driver mashed up some fine words about the restoration of 356/2-063, conducted by Rod Emory and Emory Motorsports.



"In 1951, Porsche made its first appearance at the 24 Hours of Le Mans, winning the 1.1-liter class with the 356 SL you see above. It previewed Porsche's dominance of therace for decades to come. Today, it appears just as it did at the famous French circuit,but that wasn't always the case.

After Le Mans, Porsche actually sold this 356 to American privateers who raced itthroughout the 1950s. First, its livery was changed, then someone chopped its roof offto turn it into a Speedster. And its provenance wasn't well documented, leading the car to fly under the radar for years."

Continue to full article on Car & Driver --> 



Robb Report

 Robb Report wanted to know what made us tick. Here is the story.

 EM-RobbReport articlepage

"Motor oil runs through the veins of Emory Motorsports founder Rod Emory. Emory’s grandfather played an early part in forging Southern California hot-rod history, and his father founded Porsche Parts Obsolete, a company specializing in defunct factory components for Porsches. Growing up in his father’s shop and building a handful of cars before graduating from high school seemed to secure Emory’s place in the custom-automotive universe, despite a brief educational stint in the aerospace industry that might have threatened a detour."

Continue to full article on Robb Report --> 

 A separate article titled Refined Rebels appeared in the October, 2015 print edition of the Robb Report, which yielded this internet abstract:

EM RobbReport article2 2015

Read the full abstract at the Robb Report -->


Shift and Steer

Shift and Steer's automotive coverage of what's cool in the industry is like an automatic drip coffee maker: it's reliable and you know it'll be good. They asked us to be on the 'cast for the first week of May 2017.

ShiftSteer articlepage


Episode #85 (05/03/17) Rod Emory of Emory Motorsports talks Outlaw Porsches

Direct Link: http: http://bit.ly/2qG7om4

This week Brad Fanshaw and Matt D'Andria talk with Rod Emory of Emory Motorsports. He is the hot rodder of the Porsche world, building incredible outlaw 356 and 911 Porsches. Then we take Aaron Hagar off of hold and talk to him about driving blind in his new toy a 1960 Mini.



Our friends at Speedster were curious about our super-stealth 356 RSR project. We pulled back the curtain a little:


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The Drive

Who's influencing air-cooled Porsche culture? Here are The Drive's thoughts on the subject.

EM-TheDrive articlepage2

Continue to the full article here -->>



 The Drive got to do something so few people have done: get behind the wheel of the first Emory Outlaw.

 EM-TheDrive articlepage

"Even Porsche buyers are crazy for SUVs. And the latest 911 is as pampering as a spa week in Schloss Elmau. So a hearty ach du Lieber to Rod Emory, whose old-school, customized Outlaws could wake any Porsche fan from a Cayenne-induced slumber."

Continue to full article on The Drive --> 


The Luxe Cafe

 The Luxe Cafe is India’s leading online luxury lifestyle magazine. We gave them an interview and here is the result:

 EM-LuxeCafe articlepage

"In the world of customised sports cars, Emory Motorsports spells thrill and luxury like no other. If a Porsche 356 has been touched by an Emory, it’s been transformed into an Outlaw or a Special, a legendary creature of dramatic performance and unique elegance — all vintage-class. Purists might sometimes turn up their noses at what is for them a heresy, but the desirability quotient of these cars is nothing short of phenomenal. We bring you an exclusive tete-a-tete with the man himself — Rod Emory, founder and creator, who’s been building cars since the age of 14 — and for whom Porsche runs in the blood."

Continue to full article on The Luxe Cafe --> 



The Royal Racer

July 2017

The Royal Racer is a magazine about style and mecha-culture. We appreciate their take on Porsche life. Look for more good things from this startup.

TRRMAG-01 Emory-1

View PDF of print issue



Kyle Hyatt of V3llum visited our workshop in October to help burn some of our midnight oil.

 EM-Vellum articlepage

"Believe it or not, there was a time not that long ago when modifying a Porsche for any reason was considered a travesty. Keep in mind that this is at a time when most Porsches, 911s and 356s alike, were worth a fraction of what they are today. One of the men who changed the Porsche community's perception of the modified car, or "Outlaw" as it became known, was a young man named Rod Emory.

It's been said that you have to know the rules before you can break them and handily for Rod, his family wrote many of the rules in the first place. His family is steeped in Porsche tradition as anyone and though it hasn't been scientifically proven, Rod may in fact have 20w50 running through his veins. Rod Emory's story starts long before he was born, back in the late 1940s with his grandfather Neil Emory."

Continue to full article on V3llum --> 



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