356 Club 2010
Issue 4 / 2014
The Santa Barbara Region PCA RUF (Retired & Unemployed Folks) stopped by for a shop tour.
We appreciate your visit and the opportunity to illustrate our Southern California history.
Auto Motor und Sport
Our friends from German magazine Auto Motor und Sport gave us some wonderful coverage for their audience in the fatherland who are hungry for news about the Porsche 356 Outlaw.
AutoBlog has expressed their opinion of the Emory Outlaw. See what they said…
"The black lacquer badge affixed to this 1964 Porsche 356 Cabriolet has two words on it: "356 Outlaws." When it was first produced by a jeweler in the 1980s for the Emory family, the word "Outlaw" was a term of pride only meaningful to the father-and-son team that were building these custom Porsches. Outside of their Orange County garage, the Outlaws attracted less respect than outlaw humans."
Automobile road-tests and reviews cars. See what they said about ours:
"The tach’s needle dances as I urge the reformed Porsche 356 through North Hollywood’s congested streets. “Leno’s shop is over there,” Rod Emory tells me, and my thoughts stray from the 356’s sensations to the stories both Emory and the sultan of car collectors, Jay Leno, could tell about car-culture history. Rod’s grandfather was part of the original SoCal hot-rod era and the modified-car scene, a tradition passed down to his grandson."
We've been thumbing through the pages of AutoWeek since we can remember. They wanted to drive an Outlaw. Here's their thoughts on the matter:
"If you believe that original Porsches are gifts from on high handed down to us mere mortals to ogle, worship and only drive under the most controlled of conditions and even then with latex gloves and moisture barricades around the driver’s seat, then what you see here is an outrage. If, however, you think that cars are fun to drive and that you can modify them to make them even more fun, well then, this is the greatest thing since the invention of the aluminum forged wheel."
Continue to the full article on AutoWeek -->>
356/2 063 is a significant car in the pantheon of Porsche Motorsport. AutoWeek put pen to paper:
We've been thumbing through the pages of AutoWeek since we can remember. AutoWeek has been eyeballing our cars for some time, too. Here's their take on what we do:
Our friends from Denmark's Bil Magasinet paid us a visit earlier this year to get a little Outlaw flavor for their very classy magazine on the automotive industry.
Bloomberg Pursuits visited our workshop in August to capture how we do what we love to do.
"To enjoy certain objects of luxury today, you must be a bit of a sadist.
You must be willing to pay enough so that it hurts a little to swallow the fee. You must be willing to endure a waiting period (weeks? years?) stretched taut between the moment of desire and the moment you acquire the object that prompts it.
An Hermès Birkin, a Patek Philippe split-second chronograph, a 1998 Krug Clos d’Ambonnay. The hurdles to obtaining them lend to the ecstasy of their possession. So it is when you finally drive your Emory Porsche Outlaw."
Issue 632 / March 2015
Classic Driver gave us some quality ink in their widely read site.
"When Rod Emory and his father started modifying Porsche 356s in the late 1980s, a time when pristine, concours-ready classics were enjoying immense popularity, they were deemed outlaws. More than two decades and some 150 cars later, the term has come to epitomise a burgeoning counter-culture…"
Classic Porsche has been wanting to visit the shop for some time. We also gave them a sneak peek into the process of restoring the 356 SL.
Flat Sixes @ Pebble
Flat Sixes is all about Porsche. They study, they shoot, they write and they know good from bad. They were in attendance at the 2016 Monterey Car Week and this was their take on the coolest stuff there:
"This car was Porsche's very first Le Mans victor in the 1951 1.1 liter class. It finished 20th overall at an average of just over 70 miles per hour. In 1952 the car was shipped to the US where it's first race was the Pebble Beach event that year. By that time, the owner had cut the roof off to create a roadster-style racer. The painstaking restoration was recently completed with the intent of showing it at the Pebble Beach Concours."
Forbes stopped by in June and drove our cars to understand why these are not your typical Porsche 356s.
"Emory Motorsports builds exquisitely evolved “Outlaw” 356 Porsches that deliver the authentic immediacy of a 1950s sports car, but with the power, brakes, handling, and ease of ownership a stock 356 cannot match. To date, Rod Emory and his father, Gary, have built about one hundred Outlaw and Emory Special 356s."
Gear Patrol curates cool content for the adventurous minded. They stopped in and went for a drive:
"Rod Emory lays out three rear trailing arms on the concrete floor in his shop in North Hollywood, California. The man is making a point. Farthest from us is an untouched, stock arm from a late-’60s 911. Next is the same arm, but with a few chunks sheared off and the edges left jagged. Nearest to us is an identical arm, but remodeled with gleaming, fresh welds, customized to fit the shop’s newest creation. These parts form an Emory Motorsports evolutionary chart that demonstrates their philosophy: honor the history of the past, but embrace the performance of the present."
Gestalten - The Drive
Emory Motorsports' Outlaws are featured in a new book by specialty publisher Gestalten called "The Drive." Click the images or follow this link to their web site to place an order for this coffee-table quality book. Release date will be in June of 2016.
Jalopy Journal had a slow day at the end of 2015. Here are the fumes…
"Slow day on a slow/short week… So, I thought I would bring you something a bit off topic. You remember Rod Emory, right? If not, he’s the grandson of Neil Emory – the legendary man behind Valley Custom and a number of history’s most important custom cars. I wrote about Neil and his descendant, Rod, a few years back. "
Evan Klein photographs cars. Old, new — it don't matter. He included us in the 2016 edition of Highway Earth car show and magazine. Click through the PDF version of the magazine to see his uniqe images of our shop and cars.